People have become accustomed to shopping
for travel deals online. If you're a travel agent with an established
clientele, creating a web presence is a good way to grow your business. If
you're a beginner with travel tips and reviews to share, a website is a good
way to get that information out. There are a lot of free web hosting companies
and most of them provide site-building tools so you don't need to be an expert
at creating websites. You can build a free travel website in a matter of hours.
For
Travel Professionals
1 Buy your domain name and sign up with a
no-charge web hosting company like Synthasite or Webs. Domain name refers to
the words someone types into the address bar on his browser. Choose something
that's easy for your customers to remember, like your company name.
2 Create a home page that provides the
information your customers or readers need. Include your company history.
Explain your qualifications as a travel expert. Include your photo and all your
contact information.
3 Use lots of pictures of travel
destinations, but resize them so that they don't make your pages load slowly.
4 Mention any special services you offer,
such as group travel or discounts. Since most travel agents have access to the
same tools, explain why you're the best choice.
5 Link to airline, cruise and hotel
websites if you don't do the actual booking. Make sure these links open in
another page so that your visitors don't leave your website.
6 Write a blog about current trends in
travel. Include travel tips that only an insider would know. Update your blog
every few days. Relate personal travel anecdotes that are amusing or useful to
your visitors.
7 Post the State Department's travel
warnings. These can be found at the State Department website.
8 Make your site keyword heavy by using
words that will bring your site into the top rankings in search engines. Keywords
are the words a person looking for a travel website would type into a search
engine. Sprinkle these words throughout your site.
For
the Travel Enthusiast
1 Select a domain name and choose a
no-charge web hosting company like Synthasite or Webs. Choose a name that's
easy to remember and reflects your site's personality.
2 Create a home page that will make
visitors return by keeping the content fresh and interesting. Set the tone for
your website whether it's serious, fun or simply informational. Link to appropriate
websites.
3 Write a blog. Relate amusing and useful
personal travel anecdotes. Note travel trends. Update your blog every few days.
4 Post travel reviews. Include restaurants,
hotels and local festivals. Add everything a traveler to that location would
want to know. Mention unusual and off-beat attractions.
5 Use photographs of travel destinations.
Resize them so that your pages don't load slowly. Use your web host's
site-building tools to create themed photo galleries. Caption your photos and
include photo credits.
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